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Our Story

About FINICE

Brand Story

Two Decades of Excellence

Founded in 2003, FINICE has grown from a visionary startup to a global leader in luxury wellness intimates. Our journey began with a simple belief: that women deserve undergarments that not only look beautiful but actively contribute to their wellbeing.

Over the past 20 years, we have pioneered numerous textile innovations, from graphene-infused fibers to negative ion technology, always staying at the forefront of functional fashion.

Today, FINICE operates in over 50 countries, partnering with leading brands and retailers to bring our vision of wellness through intimacy to women worldwide.

Brand Story

Heritage

Our Philosophy

Beauty

Every garment is designed to make women feel confident and beautiful in their own skin.

Comfort

Advanced engineering ensures that comfort never comes at the expense of style.

Innovation

Pioneering textile technologies that redefine what intimate apparel can achieve.

Milestones

Our Journey

2003

Foundation

FINICE founded with a vision to revolutionize intimate apparel through technology.

2008

First Patent

Developed our first proprietary graphene-infused textile technology.

2015

Global Expansion

Expanded operations to 30+ countries across Europe, Asia, and the Americas.

2020

Sustainability Commitment

Launched our comprehensive sustainability initiative and achieved OEKO-TEX certification.

2024

50+ Countries

Serving partners and customers in over 50 countries worldwide.